Google Ads buyers and website owners relying on search engine traffic may soon face a decline in visitors. A new AI-powered search mode, currently in internal testing at Google, could significantly change how users interact with search results. According to a recent leak, this feature may reduce the need for users to click on links by generating direct answers within the search engine.
A screenshot shared by 9to5Google reveals how the AI processes queries. Instead of displaying a list of links, the AI provides a concise yet detailed response, eliminating the need for users to manually gather information from different sources. Additionally, the AI can interpret incomplete questions and suggest further relevant details based on user intent.
AI-Generated Answers: Convenience vs. Risks
Google describes the AI mode as “intelligent information search for you – organizing information into an easy-to-understand breakdown with links for exploring content on the internet.” However, this raises concerns. If users get all the necessary information at a glance, will they still visit the original sources? Moreover, AI-generated responses can sometimes be inaccurate or misleading, making access to primary sources crucial.
Despite these concerns, there are areas where AI-generated search results could be beneficial. When users need quick comparisons, summaries, or advice, AI responses may save time. The ability to ask follow-up questions within the search engine also enhances the experience. Based on leaked details, the technology behind this functionality appears to be powered by the Gemini 2.0 model.
Google’s AI Assistant and the Future of Search
An example from the leaked screenshot shows the AI calculating how many packs of spaghetti are needed to feed six adults and ten children while ensuring leftovers. Another query demonstrates AI assistance for aquascaping, where users receive guidance on getting started and suggestions for nearby stores selling relevant supplies.
With AI providing direct answers, fewer users may click on links or view ads, affecting website traffic, notes NIX Solutions. Not all sites will be included in AI-generated summaries, potentially impacting their visibility. Yet, Google must keep pace with competitors in AI-driven search. We’ll keep you updated as more details about this feature emerge.